My passions lie in listening to people’s stories and using my creativity to deliver meaningful experiences to them. Working as an advertising art director, I was able to create empathetic narratives derived from key consumer insights.
While I enjoyed the creativity of the advertisement industry, I found the unilateral communication limiting and instead found myself drawn to the multi-layered, engagement-focused nature of interaction design.
I previously worked in a healthcare startup where I led visual design by myself from branding to UX UI design from scratch. I also helped a food startup by crafting their website's prototypes. By working directly with startup founders, I grew as a designer who can tell clients' stories visually.
While conducting my design project at SVA, I strongly hope to utilize technology’s potential into making a more equitable world and facilitating woman empowerment.
