Designing WildTrack's footprint image upload experience

OVERVIEW

As the sole UX UI designer at WildTrack, an AI-based platform for animal conservation, I led the design of the entire platform, with a focus on enhancing the user experience for uploading wildlife footprints. The 'Uploading New Observation' process was a critical but previously lacking in efficient and user-friendly UI/UX components. Through iterative collaboration with engineers and active users, the new design I crafted was integrated into the current platform.

TIMELINE

3 weeks(Oct 2023)

MY ROLE

· Solely led end-to-end design of the platform interface, starting from scratch by constructing a design system,
· Initiated design iteration and usability testing with engineers.

TEAM

1 Front-end engineer
1 Project manager
1 Back-end engineer
1 UX UI Designer(Me)

ACHEIVEMENT

The new design I crafted was integrated into the current platform.

BACKGROUND

Who is WildTrack?

WildTrack, a non-profit, safeguards endangered species using AI with a global network of participants from 12 countries, including scientists, conservationists, eco-tourists. They specialize in Footprint Identification Technology (FIT) to decode footprints, accurately identifying species, individuals, sex, and age.

Traditionally, gathering data on species relied on implanting sensors into animal bodies, posing harm to wildlife. However, with the AI, animal data can now be analyzed while minimizing disturbance and reducing costs. This collected data empowers scientists to identify species decline effectively.

PROBLEM 
The platform was engineered solely for functionality and there is no design system, causing inefficiencies to Expert users in uploading and reviewing footprint data.

Requirements

Image

✓ Display all uploaded images all at once using efficient layout

✓ Ensure a consistent uploading images page layout for both Basic and Expert users.

Comment

✓ Enable users to add individual comments to each footprint image.

✓ Allow users to leave comments on an entire batch of footprint images.

Location

✓ Inform users of automatic image detection upon upload.

✓ Clearly differentiate the state of location added or edited by users while maintaining consistency.

How can we streamline and optimize the footprint image upload process for Expert users while integrating all the requirements?

DESIGN DIRECTION
Concept suggestion and iteration with 3 active users and 2 software engineers to understand user pain points

Concept 1. Vertical card

Pros👍

Efficient Skimmable Image Display

Images are easy to browse at a glance, enhancing image identification, especially for numerous images.

Familiar Mental Model for Current Users

This layout is currently in use on the platform, making it familiar to users who have adopted this mental model and practice.

Cons👎

Height Variability

Vertical cards may vary in height based on the quantity of comments, potentially causing inconsistency.

Comment Space Limitation

Limited vertical space may result in shorter comment sections.

Concept 2. Horizontal card

Pros👍

Commonly Recognized Layout

Familiar and commonly used, ensuring ease of user understanding.

Stable Comment Placeholder Size

Maintains consistent card component design, simplifying development.

Cros👎

Mobile Responsiveness Challenge

Presents difficulties in adapting this shape for mobile views, potentially requiring a distinct mobile version.

Concept 3. Table layout

Pros👍

Space-Efficient Design

Maximizes space utilization, allowing more images on a single page and enabling consistent single-item components.

Reusable Table Design Component

The table design component can be efficiently reused.

Cros👎

Small Image Size

Small image dimensions can make it challenging to discern individual images.

Image-Comment Distance

The significant distance between images and comments may hinder image-comment association.

ITERATION

Iteration on Concept 1.

We chose Concept1 after discussion. Then, I seek for the design improvement based on user insights and team critiques.
WildTrack's Feedback
1
Optimizing Image Skimability

Image skimmability is paramount, especially considering users typically upload 5 to 10 images.

2
Pre-existing Mental Model

The prior layout has already established a strong user mental model, even if it's not the most efficient option.

3
Importance of Location Information

Ensuring users provide location information is vital for WildTrack's accurate species identification.

Users' Feedback
1
Preference for Batch Comment

Active users tend to provide batch comments rather than commenting on each image separately.

2
Confusion regarding Image location

New users often encounter confusion regarding image location, particularly in discerning whether it signifies where they took the images or where they uploaded them

Improvement Area

Efficient Vertical layout

Create an efficient and uncluttered vertical layout that aligns with the existing mental model.

Clear Hierarchy

Establish a hierarchy that accounts for both user preferences and the essential needs of WildTrack.

Final Design

Transform Comment Input Field into a Comment Button with Modal

Users favor batch comments over individual ones. Thus, transforming individual comment placeholders into buttons ensures reflecting users' preference.

Optimizing Compact Vertical Layout Height

For the Type 1 vertical card component, maintaining compact height is critical. Transforming comment input into a button with a modal optimizes space.

Prioritizing the 'Add Location' Over 'Add Comment' Button

Ensuring users provide location information is vital for WildTrack's accurate species identification. By distinguishing the "Add Location" and "Add Comment" buttons, we streamline this process.

Enhance Clarity of Location Information

To avoid confusion, I aim to ensure that location information is clearer by specifying 'Image location detected'. This way, users can easily understand that it indicates where they took the images, not where they uploaded them.

Expert User

Basic User

The entire uploading flow for experts
IMPACT

Integration of Current Platform and New Features: Adoption by 20 Wildlife Conservationists

The current platform, alongside the newly added features, has been successfully deployed and is now being embraced by 20 wildlife conservationists. We have received commendable feedback regarding the usability of our current platform.

TAKEAWAY

Significance of Design Guidelines in Collaboration

Design guidelines play a pivotal role in streamlining collaboration. They serve as a time-saving tool for developers and enhance the overall efficiency of designers. Most importantly, they foster the development of consistent product designs, aligning the objectives of all stakeholders. This project has instilled in me the habit of creating design guidelines as a fundamental step when embarking on a new project.

The Essence of Rationale in Design Decisions

Every design detail should have a logical basis. Questions like "How many items will be displayed in the list?" and "We should go for modal for filtering?" warrant thoughtful consideration. Collaboration with developers frequently led to questions like, "What happens when I interact with this UI?" This experience has honed my ability to create intuitive and user-friendly UI designs, moving beyond mere aesthetics.

DESIGN SYSTEM

WildTrack Design System

I constructed design system for the platform starting from scratch. I grouped frequently used components into variants within Figma, redesigned all the component UI, and assigned the font and grid systems for each Breakpoint.

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